ABSTRACT
The choice of marketing strategy is closely related to the development of the company's sales and revenues. The paper deals with the evaluation of the impact of the outbreak of the COVID-19 coronavirus pandemic on the choice of marketing strategy of a selected company in the East Slovak region, providing catering services. The evaluation of the development was carried out according to the individual stages of the pandemic, defined by the actual restrictions on the provision of catering services, as well as the author's recommendations regarding the highest possible increase in profit. The described, evaluated and subsequently compared results are described specifically with regard to national restrictions. The results of the paper point to possible further predictions of business development based on adaptation to frequently changing legislation.